Nike has announced its new line of performance hijabs for female Muslim athletes around the world in a bold move which has reignited debate about women competing in sport in the conservative Islamic world.
In the face of a new immigrant ban under the Trump administration, one athleticwear giant is taking a major stand.
Your favorite motivational tennis shoe brand, Nike, is coming out with a line of athletic hijabs that is set to debut in the fall.
The upcoming line was reportedly inspired by Sarah Attar, an Olympian runner from Saudi Arabia, the Washington Post reports, along with Olympian weightlifter Amna Al Haddad, from the United Arab Emirates.
Though the timing is fitting, the collection has apparently been in the works for quite some time.
“The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” said a written statement from Nike, reports Al Arabiya English. “This movement first permeated international consciousness in 2012, when a hijabi runner took the global stage in London.”
The line was designed for Muslim athletes who have spoken about the need for hijabs on the playing field.
“The Nike Pro Hijab was designed as a direct result of our athletes telling us they needed this product to perform better, and we hope that it will help athletes around the world do just that,” Global Nike Spokeswoman Megan Saalfeld said to Al Arabiya English.