Cleveland Facebook murder suspect Steve Stephens hunted across US.

Facebook vowed to “do better” after the social network unwittingly played host to a series of disturbing videos that culminated in the shooting and killing of an elderly man.

The social networking titan said on Monday it will review its “reporting flows” so that people can flag video and other content that violates its standards. It’s also exploring technologies like artificial intelligence to help prevent these videos from being shared in their entirety.

The suspect, Steve Stephens, 37, on Sunday posted videos of both his intent to murder someone and then the act itself. He later went on Facebook Live to discuss the killing, according to CBS News. Cleveland police say a nationwide manhunt for the suspect is underway. Police identified the victim as Robert Godwin Sr., 74.

Who is the suspect?

Stephens works as a case manager at Beech Brook, which is an Ohio-based behavioral health agency that serves children and families, according to the Associated Press. Williams said Stephens has “a lot of traffic violations” but no criminal record. Stephens is also affiliated with the Omega Psi Phi fraternity, the AP reports. Beech Brook spokeswoman Nancy Kortemeyer said in a statement to the AP that the agency was “shocked and horrified” by the killing.

Stephens is considered “armed and dangerous” and appears to have “deep, deep issues,” Williams said. The woman who is mentioned in the video is “safe” in an undisclosed location, according to police. She is among several people who have cooperated with authorities in the investigation.

Investigators were able to have a brief phone conversation with Stephens early in the investigation, Williams said. Authorities urged the suspect to turn himself in for the “heinous crime.”

Stephens is wanted on an aggravated murder charge. The 6-foot-1 man was last seen wearing a dark blue and grey or black striped polo shirt and driving a white Ford Fusion.

The grisly videos are just the latest incident in which Facebook has dealt with disturbing content that has been broadcast to its site, available for users to share and comment on. The company envisioned live video as a tool to bring people closer together, but the dark, unexpected consequence has been the raft of suicides, rapes and murders that have appeared on the site.

Facebook’s role as an arbiter of this content came into question when two graphic videos played a critical role in the Black Lives Matter movement. Other disturbing videos on the platform include four people in Chicago being charged with hate crimes in January after they apparently beat and tortured a mentally disabled man. Also in Chicago, police are still searching for those involved in the alleged gang rape of a teenage girl last month. Dozens reportedly watched the assault live on Facebook.

On Monday, Facebook said it disabled Stephens’ account within 23 minutes of receiving the first report about the murder video, and two hours after receiving a report of any kind.

“But we know we need to do better,” Justin Osofsky, vice president of global operations, said in a blog post.

The company said it didn’t get a report about the murder video until more than an hour and 45 minutes after its posting, and never received a report about the first video. It only received a report of the third video, a Facebook Live video, after it ended.

Facebook added that it has thousands of people reviewing millions of items every week. “We prioritize reports with serious safety implications for our community, and are working on making that review process go even faster,” he said.

Facebook also shared the timeline of events:

11:09 a.m. PT: First video, of intent to murder, uploaded. Not reported to Facebook.

11:11 a.m. PT: Second video, of shooting, uploaded.

11:22 a.m. PT: Suspect confesses to murder while using Live, is live for 5 minutes.

11:27 a.m. PT: Live ends, and Live video is first reported shortly after.

12:59 p.m. PT: Video of shooting is first reported.

1:22 p.m. PT: Suspect’s account disabled; all videos no longer visible to public.

Syracuse University professor Roy Gutterman, an expert on media laws and free speech, said Monday that with nearly 2 billion users, he doesn’t know whether the social network will be able to prevent more violent videos such as the Easter Day shooting from appearing.

“I don’t care how many algorithms you employ, you’re not going to be able to catch everything,” he said. “People are surprised by the violence we see, but it’s the world we live in now.”

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