Endangered rhino ‘joins’ Tinder as part of conservation efforts.
THE world’s last male northern white rhino boasts on the dating app Tinder that he’s “one of a kind”.
It’s no idle boast, as The Huffington Post reported, as wildlife experts use the dating app to make a last-chance breeding effort to keep his species alive.
“I don’t mean to be too forward, but the fate of the species literally depends on me,” the rhino’s profile says.
“I perform well under pressure.
“I like to eat grass and chill in the mud. 6 ft tall and 5000 lbs if it matters.”
On Tuesday, Kenya’s Ol Pejeta Conservancy and dating app Tinder announced a joint campaign to raise awareness about Sudan’s plight, and to raise funds to support efforts to save the northern white rhino from extinction.
The 43-year-old and his last two female companions are unable to breed naturally because of issues that include old age.
Oil Pejeta Conservancy and Tinder aim to raise $9 million for research into breeding methods, including in-vitro fertilisation, in an effort to save the species from extinction.
“We partnered with Ol Pejeta conservancy to give the most eligible bachelor in the world a chance to meet his match,” said Matt David, head of communications and marketing at Tinder. “We are optimistic given Sudan’s profile will be seen on Tinder in 190 countries and over 40 languages.”
The organisation’s website had crashed at time of publication.
Sudan lives at the conservancy in Laikipia, protected by guards around the clock, with the two females, Najin and Fatu.
“The plight that currently faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet,” said Richard Vigne, the organisation’s chief executive officer.
“Ultimately, the aim will be to reintroduce a viable population of northern white rhino back into the wild, which is where their true value will be realised.”